Mobile coupon research

Mobile coupon research

Jump to navigation. As with many phases of life, mobile computing is transforming consumer decision making by making it easier to compare products and potential discounts in real time. One of the newer components of this phenomenon is the growth of mobile coupons which offer the ability to provide discounts based on previous shopping behavior, thereby conveniently and quickly giving consumers just the coupons they will actually use right on their smart phone. This personalization could drastically change how consumers actually decide on buying a product and will require companies to transform how they market and advertise. A new study by researchers at Cleveland State University and Kent State University, is one of the first to examine the impact of mobile coupon technology on actual purchases and provides useful guidance to businesses on how to best utilize online discounting. This study sought to better understand coupon redemption in the face of discount competition.

WHITE PAPER: The State of Coupons and the Role of Mobile

Tina Orem April 03, If eligible, every federally-insured U. Tina Orem March 01, Both companies process more than 15 billion bill pay transactions in and those numbers are expected to climb. Even as some U. This white paper will help your evaluation efforts by outlining the top 5 goals a cloud-based financial management system should strive to reach for credit unions. Learn how to balance efficiency and accuracy better in the budgeting process, the benefits of cash flow planning, and the shortcomings of traditional approaches.

All Rights Reserved. Menu Search. Sign In. MarketPlace Directory. By Tina Orem September 11, at Thank you for sharing! Your article was successfully shared with the contacts you provided. More incentives needed for mobile wallet useage. Tina Orem. Dig Deeper Payment Platforms. Recommended Stories. Cashless Backlash in U. Resource Center White Paper Sponsored by Workday 5 Must-Haves in a Cloud Financial Management System This white paper will help your evaluation efforts by outlining the top 5 goals a cloud-based financial management system should strive to reach for credit unions.

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Tina Orem April 03, If eligible, every federally-insured U. Tina Orem March 01, Both companies process more than 15 billion bill pay transactions in and those numbers are expected to climb. Even as some U.

Paper coupons have been popular since first used by Coca-Cola to attract consumers in

Remember me. Forgot your password? Subscribe today to gain access to the every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases , first-look research and daily insights from Joe Mandese, Editor in Chief. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile.

Who s Using Mobile Coupons in the US?

This year, That s an 8. Mobile coupon usage will keep climbing as consumers shift their shopping habits from desktop to mobile. By the end of , we expect there will be This week, we re looking at mobile habits — how consumers shop, how they bank and other ways they transact via mobile devices. First up:

WATCH THE VIDEO ON THEME: Mobile Coupon Offers with Go Mobile Media Marketing

Are Mobile Coupons The Answer To Higher Redemption Rates?

Recent consumer research from CodeBroker explains how mobile coupons can drive purchase behavior in a cut-throat battle for mobile-savvy consumers. Among many interesting findings, the report underscores a crucial fact that winning the increasingly fickle consumer requires listening to what they prefer and what they value — including coupons and discounts. This Consumer Mobile Engagement research provides actionable insights as it factors in responses from over 1, consumers nationwide on a wide range of mobile engagement topics to gain an understanding of the mobile channels preferred most by consumers for receiving communications, including mobile coupons and mobile loyalty program rewards. Many loyalty programs are failing miserably, costing millions of dollars to brands. In the face of diluting margins, draining profitability, less-than-expected growth, it becomes strategic to thoroughly evaluate customer acquisition and retention strategies, with an eye towards margin growth. This data suggests that a significant number of consumers still value personalized rewards such as discounts and coupons that are sent to their preferred mobile marketing channel, such as text. The research offers strategies that can be leveraged by marketers to fine-tune their mobile marketing programs, and turn the telescope around for what really counts in driving mobile engagement:. Another interesting revelation of the research proves that marketers should not just think of mobile coupons as only providing incentives. At a time when marketers and retailers are trying to double down on customer acquisition and retention, leveraging mobile coupons as incentives can help engage new customers, leading to desired sales uplift.

6 Steps to Improve Your Mobile Coupon Redemption Rates

The report, Mobile Coupons: Transitioning to mobile Juniper expects retailers to become more agile and efficient, and better able to implement faster changes as they reconstruct their businesses around the greater use of online engagement channels. In the medium term, brands will move away from MMS to deliver coupons and turn towards technologies such as NFC and iBeacon in order to drive in-store engagement. While NFC has failed to achieve traction thus far, the emergence of a cloud-based secure element through Host Card Emulation is likely to stimulate greater integration into wallets. Holden said. The study also revealed that geotargeting has boosted the success of SMS-delivered coupons, with retailers seeing high redemption rates from coupons sent to consumers close to their stores.

Determinants of consumer intentions to redeem mobile coupons

Digital coupons delivered via email and accessed through a mobile device typically have a redemption rate of 2 percent or less. By delivering those coupons via text marketing promotion, marketers can increase redemption rates to 10 percent or more. Retailers and marketers alike are moving toward mobile coupons for some very good reasons. Digital couponing is much less expensive than traditional print coupons. Mobile coupon campaigns can be better targeted to audiences based on demographics, consumer preferences and location. There is also the fact that traditional printed coupons have long had a dismal return rate and ROI. Perhaps most important is that mobile coupons are reaching the tipping point in consumer preference. That ratio is expected to continue to improve in favor of mobile.

Mobile coupons can increase revenue both during and after a promotion

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The mobile coupon survey polled 1, U. Nearly a third of survey respondents were young consumers from 18 to 29 years old.

Mobile Wallet Use Hinging on Discounts & Coupons, Research Finds

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Research studies indicate people are likely to be receptive to mobile coupons, opening up many opportunity for media companies. That is, if we were a cinema and just sold tickets to a movie we would not survive. However, if we added on extra products or services like popcorn we could start to monetise our future better. In my days at the Telegraph newspaper in London, we realised no matter what your social status was, everyone wanted a deal. Everyone wants to pay the best price for the product or service they are buying. Sure, packaging and marketing reflect the brand and its positioning. And, indeed, the types of brands offered matter, but the concept of discounts and deals is appreciated by all. Promotional or voucher codes allow us to market products on our e-commerce Web sites by providing customers with a discount on certain items from selected brands. The discount associated with the code takes money off individual products or, maybe, the total order. The discount can be a percentage or a specific amount of money.

Both internet and mobile coupons are increasingly popular as the worsening economy has brought frugal into fashion. This is especially true for the and somethings and the wealthy according to research conducted by the Nielsen Company. If you are not familiar with electronic coupons e-coupons , they are a great way to save even more on the items you purchase. E-coupons can be printed for use in brick-and-mortar stores or entered as promotion codes in online stores. In spite of the multitude of methods for finding coupons, text messaging and email are emerging as the most popular ways to obtain coupons in the US, with 8. The savings can be significant. Why pay more? Secure your computer. This concept is so basic, yet only a fraction of the U. Use strong passwords. It is convenient to have sites you shop on frequently store your financial information, but a weak password is all it takes for someone else to steal it. Passwords do not have to be hard to remember, just hard to guess. Trust is key. Know the merchant - or their reputation If you already know the retail chain, using their e-coupons and shopping their online store is very safe. Skip it and move on.

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Comments: 3
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  2. Gat

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  3. Kajitilar

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